They spent about 70% less on each of the leads through messaging, when compared to the newsfeed ads. They bought Facebook lead form ads as well as sent Messenger-based ads to communicate with their B2B prospects directly. They were looking to generate leads for their upcoming webinar.
Let’s take a look at a recent HubSpot experiment that I came across.
To be honest, that’s not even a bit true. While most people understand that Facebook Messenger provides a personal touch in B2C businesses, most of them think that Facebook Messenger is simply useless when it comes to B2B businesses. Time and time again I have witnessed people doubt the relevancy of the use of Facebook Messenger for Business and whether it would have an impact on their businesses. Here are the top benefits of using Facebook Messenger For Business:įacebook Messenger for B2B & B2C businesses And that’s exactly what Facebook Messenger helps you with. In this digital era, it has become more important than ever for brands to connect emotionally with their audience. Let’s take a look at some of the numbers from different countries:įacebook Messenger even helps you develop a stronger personal connection with your audience. Just imagine using one of the top instant messaging applications to provide your clients with a unique, out-of-the-box customer experience.Īccording to the majority of millennials, messaging a business helps them feel a lot more confident about the brand. In our past blog posts, we covered some statistics that proved why Instant Messaging Marketing is the real deal:Ībout 98% of the overall mobile users will click through and read a business-based message by the end of the day.Ībout 90% of the mobile users will read a message within a 3-minute time span of receiving it.ħ3% of the overall customers prefer instant messaging over the phone or email support. What exactly is Facebook Messenger?ĭid you know that Facebook Messenger was the second-most downloaded mobile application of the past decade?Īs the official messaging tool for Facebook, it’s available as a mobile application for smartphone users as well as a web application for desktop users.
We will also be taking you through the set-up process and helping you to get started with your Facebook Messenger for the Business journey. In this blog post, not only will we take a brief look at what Facebook Messenger For Business is, but we will also explore how businesses can use Facebook Messenger for Business to increase outreach and retain more customers. Not many people are familiar with the entire concept – that’s what we will help you with it. That’s exactly why Facebook Messenger has emerged as one of the leading instant messaging platforms for business.
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However, as email marketing becomes the norm amongst online and offline businesses, the open rate and click rates of email campaigns have dropped significantly in recent years. Here are Facebook Messenger’s metrics revealed by Neil Patel, one of the leading Digital Marketing experts in the industry, on his own social media platform:įacebook Messenger Click-Through Rate: 56%įor many marketers and internet entrepreneurs, many have had blasts with their email marketing campaigns in the past.
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